Phone Fashion Parade
The fact that the cell phones have managed to become a must have accessory is no surprise to anyone, but the fact that the cell phone has to be personalized and must represent your way of being is indeed a cult that the Japanese have fully embraced with the occasion of the last au by KDDI release for the Fall and Winter Collection. The line contains eight bright new shiny models equipped with EL Organic Screens, “au BOX” multimedia connectivity and the most special feature, a personal trainer dedicated to your every need available anytime on your cell phone. The products are also accompanied by a small program that counts the calories you consume called “Karada Manager” which might prove to be quite a success for women customers.
The first two in the line are the Casio Exilim W63CA and the Hitachi Wooo W63H, both of which have organic 3.1 inch electroluminescent screens. Another plus for these two models are the downloading options in the form of Lismo Video and au BOX. Casio Exilim also incorporates an 8.1MP camera and therefore it successfully replaces any photo devices.
Next, we have the Sharp Aquos that offers a wider screen, 3.5 inches, which probably shortens the battery life but when speaking of beauty you have to accept some drawbacks.
Sony Ericsson has also released one of these fashion cell phones, but it has not met the market expectations as the design seems a bit updated; ultimately the only things that save this phone are the interchangeable plates.
Apart from the au Box multimedia connectivity and the movie viewing program called LISMO, the Toshiba W65T benefits of GPS and an extra option for Wireless Music.
Last but not least fashionable, the Kyocera W65K, the SE W64S and the Panasonic W62P also bring the Karada Manager and the au BOX and LISMO program in our lives.
The sad part of the story is that, for the moment none of these models can be found outside Japanese lands but we sure hope that all other designers pay attention to these marvels and implement similar options on phones that will be distributed closer to us.
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i am quite sure that those phones will be soon launched in the US and European markets, since mobile technology is spreading at light speed. Particularly, women consumers will be interested in those phones which are alluring by their shape, model and technological assistance in diet and sport programs.