Controversial Remote DVR to Be Launched By Cablevision This Season
Shocking news emanating from Craig Moffet, a Senior research analyst from Berstein who got an award from Cablevision’s top management a few days ago, hints on the Cablevision’s ambitious project to launch the Remote DVR also known as RS-DVR this summer season. The technology will use the Cablevision’s subscribers to records TV shows on the Cablevision’s servers instead of on their home DVD players or other devices. This will automatic bring about some glaring litigations which we hope they might barely overcome with the most input.
In last few past years the Cablevision whose base area is from New York to New Jersey and to Connecticut has faced several legal issues brought about by many programmers who feel that by the use of their DVR service a number of copyrights are abused or results to piracy leading to huge losses on the copyright owners.
Almost 3 years ago (2006) media major corporations as Fox, ABC, NBS, CBS came together and succeeded in halting the implementation of the RS-DVD by suing the Cablevision company. In 2006, a powerful group of media conglomerates, including ABC, NBC, CBS, and Fox, sued Cablevision and succeeded in blocking RS-DVR’s implementation. Unfortunately the decision made by a lower court was throw out by a US appellate court hence now the Cablevision is free to venture in their long time dream. Hopes are high in most industry players that the Us Supreme court with soon overrule the Appellate court’s decision and block the implementation once and for all due to its consequences on artist, producer and all involved in the media industry. Other people are of the view that this is a technological advancement that will go down the drain.
In most countries including our country the US, networking the DVD technology is adversely illegal and immoral; no argument can beat this for it is reaping where you never sowed! As the Cablevision CEO Tom Rutledge was quoted saying to Berstein Research that they have conquered the copyright issue thus the only way to go is to implement or put into action their dream.
The R-DVD implementation is has two way effect on the media consumers; positive and negative. On the positive they viewers will easily and cheaper copy their favorite programs on remote servers saving them on space and cost and if the allocated storage capacity of 80 GB is depleted they can easily upgrade to more space package.
The demerit of the R-DVD technology is that there will be a feature or it is possible to avoid commercial advertisements. This is negative to the consumers, manufacturers and the media houses for much revenue will be lost as consumers miss information of products.
To create some hope on all publics involve in this issue, the Cablevision CEO Tom Rutledge has promised seek for considerable understanding between them and the TV programmers after discussing the best R-DVR version that can suit all concerned. Allowing the spread of physical DVDs physically will automatically cease the control from them but if the advertisements opt in, length and schedule are centrally controlled the programmers would be a happy lot. He added also that he is always sick of the numerous advertisements that interrupt most of his favorite programs thus wondered if anyone else felt the same.
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I still don’t see what the fuss is all about.